About Us

We started secondsunday as an Emirati-owned abaya brand born from a shared love of art, heritage, and the power of self-expression. Every design begins with a hand drawn sketch, original artwork that reflects the spirit of the women we design for: confident, graceful, and unapologetically themselves.

Crafting pieces that feel meaningful and memorable takes more than inspiration—it takes skill, vision, and experience. Alongside our talented team of fashion experts, we design abayas that are both original and impactful—pieces that turn heads and start conversations.

To us, the Abaya is more than traditional attire; it’s wearable art, crafted to make a statement without saying a word. Each piece is created with intention, blending tradition with individuality to offer something truly distinct.

Rooted in the cultural richness of the UAE, secondsunday is about helping women feel seen, celebrated, and bold in their presence. When you wear our designs, you wear a story—your own, and ours